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Ad Broadcast Verification

Although it has been shown that significant discrepancies exist between media buy schedules and the ads that actually air, television advertising is one of the last major corporate expenses in North America that does not have receiving reports. It is generally accepted in the advertising industry that as much as 10% of local spot TV advertising and 5% of total TV advertising is not shown as contracted for.

Advertisers and their agencies have had little choice to date but to accept a broadcaster's word that what was delivered matched what was ordered; they have had to rely on out-dated and inaccurate methods, including monitoring services, spot checks, manual verification, and station affidavits for ascertaining delivery. Decades of self-reporting have led to waste, error and a lack of accountability. Why accept this in TV advertising when all other parts of a business demand accountability and transparency?

Fortunately, advertisers and their agencies can now benefit from unique, state-of-the-art tools available from Eloda Protocol™ — the television advertising discrepancy management solution.