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Eloda Protocol™

The television advertising discrepancy management solution

Eloda Protocol provides near real-time verification and analysis of actual airplay compared against media purchases, plus user-friendly Web tools allowing ad agencies to recover 'in-flight' missed ads — correct, re-schedule, reconcile or take next-day action on discrepancies. The resulting 'in-flight' recovery of 'lost' ads for equivalent value allows for the full execution of the ad campaign as intended.

The components of Eloda Protocol

Capture and Detection

Eloda’s AdDNA™ technology gives a unique statistical pattern to each ad for matching against TV feeds recorded. No pre-encoding is required.

Occurrence Monitoring

Eloda Protocol monitors the ad on the TV feeds recorded and provides a detailed video proof of each ad occurrence with time stamp.

Match with Media Buy

Eloda Protocol has the ability to import media estimate data from media planning systems. It classifies all occurrences for supplied creative into National Broadcast, National Cable, Spot or Syndication buys and matches them against media estimates, highlighting discrepancies in a secure Web dashboard.

Discrepancy Management

Discrepancies between actual occurrences and the media buy are flagged and allow the agency to request make-goods in-flight and adjust for any under-delivery during the campaign. As the campaign unfolds, updates to the media buy are tracked.

Eloda Protocol provides ad agency managers and media buyers with a Web-based interface focusing their daily attention and action on ads that did not air as contracted for. Simultaneously, the advertiser’s finance and marketing executives can follow their ad campaigns and receive cumulative reports to ensure they received what they paid for (GRPs vs $).

Close

Eloda Protocol in the context of Sarbanes-Oxley compliance

Eloda Protocol helps expose potential internal control inefficiencies with the existing media buying process and provides a Sarbanes-Oxley compliance platform. Eloda Protocol's audit-quality monitoring and detection processes and controls support corporate reporting related to SOX 404 Management Assessment of Internal Controls and Personal Liability, ensuring independent inspection and validation of media expenditures.

The benefits of Eloda Protocol

Eloda Protocol not only saves time and labor for agencies but also maximizes advertisers’ return on their advertising investments. Eloda Protocol facilitates the identification of hidden errors and the recovery of previously unaccounted-for broadcast dollars — which are often lost despite the traditional media "make-good" process.

Thanks to Eloda Protocol, advertisers and their agencies can get full delivery of their advertising campaigns, as contracted for, and ascertain that what was bought was actually delivered.

Case Study:Eloda enables Touché!PHD to manage in-flight, clients' TV ad campaigns. Download PDF

To discuss what solutions Eloda can bring to your business, call us at 1.866.303.1513 or .