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Business Solutions > Competitive Intelligence > Category Activity Review

Category Activity Review (CAR)

Track your competitors' TV ad activity.

These tailored tools provide advertisers and their agencies with user-friendly reports offering a snapshot of their competitors’ TV ad activity. The service supplies weekly lists of competitor ads on-air as well as monthly reports detailing, with the help of graphics, the different media strategies adopted in a product category.

With a CAR, you'll know, in a timely manner:

• which advertisers
• aired which ads
• on which channels
• in which markets
• during what programs
• and how often.

To stay on top of their competitors, subscribers to Eloda’s CAR also benefit from the New Ads Alert and the Ad Library.