Eloda

Technology > How Does it Work?

How Does it Work?

Using direct-from-satellite and other source monitoring coupled with our patented AdDNA™ technology for ad recognition, indexing and valuation for occurrence validation, Eloda is first to offer a new generation of capture-index-verify applications that recognize a television ad's digital signature ("DNA") allowing no-fault certification of its occurrences and non-occurrences.

These proprietary media monitoring technologies are the most precise available because they do not require error-prone encoding or watermarking.